Vero Pepperrell is a passionate blogger, marketer and all ’round geek gal. Deeply involved in social media since the mid-90’s, she offers consultancy to businesses of all sizes who want to enter the world of blogs, social networks and online communication.

What is social media?

Social media encompasses all online community hubs, from blogs, social networks like Facebook and LinkedIn, audio and video podcasts and microblogging tools like Twitter to online PR tracking tools which can become a window into the honest perception of a company’s brand.

Social networks don’t need to remain unchartered territory for businesses, but as with any new exploration, it’s useful to have a guide who speaks the language and is familiar with the landscape.

How can Vero help my business grow?

She’s like a personal trainer for businesses that want to get better at using social media, showing them how to build muscles and gain strength, without strain injuries. This empowers the company and allows it to continue confidently, even when the contract is up.

To reach customers, businesses now need to go beyond the “online business card” website, and need to actively take part in the conversation that surrounds their brand, since it will go on with or without them. Social media tools can help them find ways to reach communities and cut through the constant advertising noise in a more personal and friendly way, while remaining extremely cost-effective.

So what can Vero do?

Her experience in a panoply of areas within online marketing and social media means companies can get tangible, measurable results while building up loyalty within the relevant communities.

• Blog design: Design, launch and management of a new blog
• Blog coaching: Strategic planning, tone & brand, copywriting
• Online reputation management: Buzz analysis of current perception of the brand, community relations to improve reputation & targetting/nurturing brand evangelists, online PR crisis management
• Brand creation & management: Create a fresh, appealing brand that stands out from the crowd
• Social networks strategy: Establish which networks are relevant to the company and help find/build community, use the most appropriate tools (podcasts, video, forums, virtual reality)
• Web content writing: Create content that will appeal to your customers as well as search engines, from on-site copy to press materials
• Internal communication: Investigate most suitable tools to improve internal organisation communication & staff coaching
• Blogger relations: Coach on how to pitch to bloggers and get positive response
• Convergence management: Consolidate online/offline media channels for consistency and streamlined management
• Email marketing: Create bespoke email designs, copywriting and list management
• Event planning: Establish best industry events to attend and how to exploit the opportunities to get open feedback from users

For more information, contact Vero or have a look at her CV.