Tag Archives: viral campaign

How Stephen Fry lost Britain hundreds of man-hours of work

Around lunchtime today, Stephen Fry, national treasure and Twitter celeb, announced that to celebrate having 50,000 followers, he would hold a challenge: He adds “There’s the competition in a nutshell below. Star it for reference. The prize will be good and sent anywhere in the world.” Now I’m not quite sure what makes Stephen’s challenge [...]

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Where creativity comes from

It’s Friday, you’ve been giving it the beans all week, working that little brain of yours to the bone (figuratively, let’s hope). You need a boost for that last mile before this evening’s G&T while watching mindless TV (or maybe your evening is more exciting than mine…) Don’t tell everyone, but I’ve found one of [...]

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Ask.com Information Revolution campaign

Since Ask.com’s good old Jeeves was fired a few months ago, it’s been clear that something was brewing behind closed doors and that a great relaunch was bound to happen soon. It’s now happened. A viral, out-of-the-box, really groundbreaking campaign about an information revolution. At least, that’s how it sounded back in the boardroom where [...]

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