Tag Archives: usability

The Paradox of Choice

Buying home appliances is hardly a rivetting experience, but a few companies are succeeding at making it friendlier, easier and… almost enjoyable! Zanussi-Electrolux takes a relaxed and friendly tone in presenting the different customer-related options on their Customer Service page. Zanussi also have a stellar approach to product search. Picking an appliance based on name [...]

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Google Reader Shared Items: And what about the usability?

Everyone and their dog is complaining about Google Reader introducing the “friends’ shared items” functionality a few days ago, which enables users to share a selection of their feeds with friends. However, when introduced, Google automatically shared the existing “shared” feed, rather than letting users opt in. This caused an upheaval from people who, I [...]

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RAC Traffic report: More technology isn’t always better

I love tech. I truly do. In fact, I’ve got a severe condition called “gadgetitis”, which becomes particularly acute around tech expos and Christmas time where all sorts of new techy goodies are released. And I love beta versions, even though they’re flakier than Paris Hilton. I love sneak previews, even if the app turns [...]

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