User generated content is all the rage these days, and every company wants a piece of the action. Some companies understand this concept and act on it fabulously well, but others fail miserably at understanding the basic ethos of UGC. A mutually beneficial UGC campaign will… Give the company access to a vast creative resource [...]
Tag Archives: UGC
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8 Big Productivity Tools for Small Businesses
Lately, I’ve been meeting tons of great owners of small businesses with fantastic ideas, boundless enthusiasm and passion for their work. What struck me...
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Last night, I gave a talk at Cambridge Mobile Apps Group (yeah, it’s a mouthful, I know!) about marketing your own app with no budget. When I arrived at...
Amazon EC2 4-day downtime debacle: Keeping your users in the dark is naughty
A few days ago, Amazon’s Elastic Compute Cloud (or EC2 to you and I) had a catastrophic failure. The world kept turning, but unfortunately, the...
About Vero
I'm Vero Pepperrell. A Mac Geek, I co-founded Running with Crayons, a small Mac software company, with my husband Andrew.
I'm French-Canadian, living in the UK since 2001, and don't make apologies for my funny accent.
Find out more about me or get in touch to say hi!
