that canadian girl

In the spirit of Christmas generosity, I’m giving away a half-day of consultancy to a local startup or entrepreneur who needs help marketing and promoting themselves. Cambridge and East Anglia are full of clever people doing amazing things, with many solo flyers or startups creating great products. In some cases, you might just need a [...]

Last week, Chris Anderson, author of The Long Tail and Wired Magazine blogger, lashed out at lazy PR people. The crux of the story is that Chris gets torrents of press releases, some more or less relevant, from public relations agencies that can’t really be bothered to do their research before sending releases around. Therefore [...]