Tag Archives: PR

Corporate Blogging: Why you SHOULD publish press releases on your blog

This morning, I came across the excellent “10 Harsh Truths about Corporate Blogging”, published by Paul Boag on Smashing Magazine. I was nodding emphatically at each point, until I hit the 5th one, which jarred me in the back like a bad pothole in the road when you’re daydreaming on the drive to work. Funnily [...]

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You Gotta Have Faith: Taming Your Inner Critic

I came across Tara’s post here about taming her inner critic, where she questions her abilities at live interviews and doubts her own writing skills. I believe we all have moments like this. But some are worse than others… [I'm about to make a bold generalisation and some will have want my head off for [...]

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Open letter to PR agencies: It doesn’t have to be that way, you know…

Recently, there has been a rise in the number of press releases I’ve received, an observation many bloggers around me have confirmed. But these PR emails are accompanied by intros as uncomfortable as the teenage “Will you go on a date with me? Yes/No” scribbled by the nerdy girl who sat next to you in [...]

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SXSWi 2008: “The Future of Corporate Blogs” panel notes

These aren’t the tidiest notes, and I even failed on jotting down exactly who was speaking but there are a few useful points in there… Thanks to Lionel for the insight on how Dell dealt with feedback in the early days. The Future of Corporate Blogs

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Blog Topic Challenge: “Write about your job”

As first entry for my infamous Blog Topic Challenge, I thought I’d begin with an elementary and logical first step. James Whatley, SpinVox blogger and great friend of mine, suggested that I should “write about your job and everyone you have ever met in your niche industry…” Great suggestion, but there are just too many [...]

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2007′s dumbest moments in business according to Fortune (and me)

Being the end of the year, everyone jumps in on Top lists, both retrospectively and looking to the new year. Fortune created its list of 101 Dumbest Moments in Business in 2007. From the peanut gallery, I can’t help but comment on their list and add a few of my favourite dumbest moments of the [...]

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Must PR people and bloggers be like oil and water?

Last week, Chris Anderson, author of The Long Tail and Wired Magazine blogger, lashed out at lazy PR people. The crux of the story is that Chris gets torrents of press releases, some more or less relevant, from public relations agencies that can’t really be bothered to do their research before sending releases around. Therefore [...]

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