that canadian girl

User generated content is all the rage these days, and every company wants a piece of the action. Some companies understand this concept and act on it fabulously well, but others fail miserably at understanding the basic ethos of UGC. A mutually beneficial UGC campaign will… Give the company access to a vast creative resource [...]

A few moments ago, I subscribed to the 4mations “Keep me updated” mailing list, out of curiosity of what it’ll turn out to be (how did I get there anyway?!) I’ve got a past in email marketing so even though that subscribing should, in theory, be fine, I hesitated. I’m aware of how dodgy or [...]

Anyone who’s witnessed a typical weekday for me will have noticed my slight addiction to Twitter, a service that simply can’t be explained and has to be experienced. But in my attempt to justify the thousands of updates I’ve posted on it, I’ll highlight a few amazing ways Twitter has helped me and those around [...]

Gary Vaynerchuk, for those who don’t yet know him, is the guy behind, in front and all around Wine Library TV. He’s a raving looney, a totally loveable geek but most of all, a rough diamond of community relations amongst the world of overly polished marketing bullshit. He says things as they are and has [...]

I’m disgusted to find out that Ofcom is about to allow more advertising on commercial television channels in the UK. Somehow, in response to people using more personal video recorders like Sky Plus, Ofcom’s been fooled in believing that the answer is to slap on some more ad minutes into every show. The geekier masses [...]

These aren’t the tidiest notes, and I even failed on jotting down exactly who was speaking but there are a few useful points in there… Thanks to Lionel for the insight on how Dell dealt with feedback in the early days. The Future of Corporate Blogs

For this panel, I ditched the laptop and only used pen and paper so my notes are less than clear. In fact, I’m lucky if I can read my own handwriting, but the highlights for me were finally meeting the lovely Tara Hunt, a fellow Canadian expat and inspirational blogger. My notes might be a [...]

Dan Germain blogged about the ultimate job at Innocent Drinks, one of creative writer. Anyone who knows the Innocent brand and loves it as much as I do will agree that these are big shoes to fill. The writing is one of the assets that make the (somewhat overpriced) smoothies seem so much more appealing [...]

In the past few days, I’ve read some genuinely interesting articles which I’ve been meaning to blog, but to avoid stale blog entries in my drafts, I’ll just share the links and let you read on. Fair use in the digital world according to Thomas Hawk Companies without conversation: Hasbro/Mattel on Scrabulous and Target on [...]