When designing a new site feature or planning a new campaign, I always create with a rule of thumb in mind: “Lower cognitive friction and make it as effortless as possible for the user to participate.” Less fields in the signup form, less clicks to a destination, a better FAQ page… Then I heard Ted [...]
Tag Archives: engagement
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8 Big Productivity Tools for Small Businesses
Lately, I’ve been meeting tons of great owners of small businesses with fantastic ideas, boundless enthusiasm and passion for their work. What struck me...
“Look Ma, no slides!”: The Art of Speaking Without Slides
Last night, I gave a talk at Cambridge Mobile Apps Group (yeah, it’s a mouthful, I know!) about marketing your own app with no budget. When I arrived at...
Amazon EC2 4-day downtime debacle: Keeping your users in the dark is naughty
A few days ago, Amazon’s Elastic Compute Cloud (or EC2 to you and I) had a catastrophic failure. The world kept turning, but unfortunately, the...
About Vero
I'm Vero Pepperrell. A Mac Geek, I co-founded Running with Crayons, a small Mac software company, with my husband Andrew.
I'm French-Canadian, living in the UK since 2001, and don't make apologies for my funny accent.
Find out more about me or get in touch to say hi!
