that canadian girl

This may seem like an obvious blog post to most readers. If that’s the case, just move along, nothing to see here. However, if you’re wondering why people have been giving you snappy responses and a stern look when you include them on mass emails where all recipients are in the “To:” field, please take [...]

A few moments ago, I subscribed to the 4mations “Keep me updated” mailing list, out of curiosity of what it’ll turn out to be (how did I get there anyway?!) I’ve got a past in email marketing so even though that subscribing should, in theory, be fine, I hesitated. I’m aware of how dodgy or [...]

Back when I worked in email marketing, I kept meaning to write about what it’s like to work in that field and what applications have blown my mind, or been the bane of my life. In March, I wrote an article for the Digital Web magazine about the Seven Deadly Sins of Email Marketing, but [...]