that canadian girl

When I started writing this, I was waiting, seething, for someone at Hewlett Packard to pick up the phone to answer a query I had. As I waited, I had to grit and bear, listening to the second most annoying hold music I’ve ever heard. HSBC wins for the worst hold music hands down – [...]

As more businesses start peppering their marketing plans with social media projects, activities that previously were reserved for the geeky early adopters are now coming under scrutiny when used for commercial endeavours. With all this new media growth, there’s no clear rule book yet. We’re writing it as we go, and just like the Bible, [...]

Back when I worked in email marketing, I kept meaning to write about what it’s like to work in that field and what applications have blown my mind, or been the bane of my life. In March, I wrote an article for the Digital Web magazine about the Seven Deadly Sins of Email Marketing, but [...]