that canadian girl

This is the third and final part in a mini series of posts on using a community forum to exchange ideas with your users. Part I: Why and when should I start my own community forum? Part II: Setting up your forum: Top tips for using Get Satisfaction Part III: Making the most of user [...]

Recently, I started a short series of blog post on using a community forum to exchange with your users. In this second part, we’ll look at why we chose a particular platform and how we’ve used it since launch. Part I: Why and when should I start my own community forum? Part II: Setting up [...]

As some of you know, in recent months, Andrew and I have been working on Alfred, our very own Mac productivity app. It’s been exciting, sometimes tough, but definitely enlightening. And finally, the fruit of our labour, the Powerpack, is nearly ready to be released. We’ve met and talked to tons of Mac users, developers [...]

This year’s must-have accessory for any business or marketing team seems to be a community manager. Over the past two weeks, I’ve had nearly a dozen emails – either direct or via LinkedIn – from companies who were calling upon my network to find Social Networks Managers, Community Relations Executives, etc. [If you're of the [...]

I landed back in the UK two days ago, and I can already feel the most vivid memories of the week slipping away. Before any more memories disappear, better put pen to paper (figuratively, you know I rarely use paper) and note the salient points of South by Southwest 2009. I arrived a day early [...]

I had to resist the urge to use the first post name that came to mind for this one, or it simply would have been “What the f*ck is the government thinking?” But then that would have been too vague, and probably applies to at least two baker’s dozens of its recent policies. The reason [...]

As more businesses start peppering their marketing plans with social media projects, activities that previously were reserved for the geeky early adopters are now coming under scrutiny when used for commercial endeavours. With all this new media growth, there’s no clear rule book yet. We’re writing it as we go, and just like the Bible, [...]

Recently, there has been a rise in the number of press releases I’ve received, an observation many bloggers around me have confirmed. But these PR emails are accompanied by intros as uncomfortable as the teenage “Will you go on a date with me? Yes/No” scribbled by the nerdy girl who sat next to you in [...]

When designing a new site feature or planning a new campaign, I always create with a rule of thumb in mind: “Lower cognitive friction and make it as effortless as possible for the user to participate.” Less fields in the signup form, less clicks to a destination, a better FAQ page… Then I heard Ted [...]

Talios: “I wonder if Scoble could be used as a scalability term. “This application support five 9’s and is fully scobalable.”