that canadian girl

When I started writing this, I was waiting, seething, for someone at Hewlett Packard to pick up the phone to answer a query I had. As I waited, I had to grit and bear, listening to the second most annoying hold music I’ve ever heard. HSBC wins for the worst hold music hands down – [...]

This morning, I came across the excellent “10 Harsh Truths about Corporate Blogging”, published by Paul Boag on Smashing Magazine. I was nodding emphatically at each point, until I hit the 5th one, which jarred me in the back like a bad pothole in the road when you’re daydreaming on the drive to work. Funnily [...]

As more businesses start peppering their marketing plans with social media projects, activities that previously were reserved for the geeky early adopters are now coming under scrutiny when used for commercial endeavours. With all this new media growth, there’s no clear rule book yet. We’re writing it as we go, and just like the Bible, [...]