that canadian girl

These were so awful that I had to save them for posterity. I’m not easily offended, I’m not a feminist in the least bit but I was truly bothered by these two t-shirt designs. Who in their right mind designed these and thought they’d be funny? The first seems to justify violent abuse and the [...]

Buying home appliances is hardly a rivetting experience, but a few companies are succeeding at making it friendlier, easier and… almost enjoyable! Zanussi-Electrolux takes a relaxed and friendly tone in presenting the different customer-related options on their Customer Service page. Zanussi also have a stellar approach to product search. Picking an appliance based on name [...]

When designing a new site feature or planning a new campaign, I always create with a rule of thumb in mind: “Lower cognitive friction and make it as effortless as possible for the user to participate.” Less fields in the signup form, less clicks to a destination, a better FAQ page… Then I heard Ted [...]

A few moments ago, I subscribed to the 4mations “Keep me updated” mailing list, out of curiosity of what it’ll turn out to be (how did I get there anyway?!) I’ve got a past in email marketing so even though that subscribing should, in theory, be fine, I hesitated. I’m aware of how dodgy or [...]

In the past few days, I’ve read some genuinely interesting articles which I’ve been meaning to blog, but to avoid stale blog entries in my drafts, I’ll just share the links and let you read on. Fair use in the digital world according to Thomas Hawk Companies without conversation: Hasbro/Mattel on Scrabulous and Target on [...]