that canadian girl

What’s the first thing you notice when you approach a Starbucks store? Almost always, it’s the aroma. Even non-coffee drinkers love the smell of brewing coffee. It’s heady, rich, full-bodied, dark, suggestive. Aroma triggers memories more strong than any of the other senses, and it obviously plays a major role in attracting people to our [...]

Dan Germain blogged about the ultimate job at Innocent Drinks, one of creative writer. Anyone who knows the Innocent brand and loves it as much as I do will agree that these are big shoes to fill. The writing is one of the assets that make the (somewhat overpriced) smoothies seem so much more appealing [...]