Over the past 10 days, Morgan Stanley, an established global financial services provider with offices across the world, saw a 15 year old teen create a lot of noise while interning at the firm’s London office. Matthew Robson was tasked with the project of writing a report on how teenagers consume media, the kind of [...]
Thunderbirds go!: Now that’s worth going viral
Hilarious dance moves for this Summer’s Britvic Drench campaign, produced by Clemmow Hornby Inge.
Ofcom says yes on more TV ads
I’m disgusted to find out that Ofcom is about to allow more advertising on commercial television channels in the UK. Somehow, in response to people using more personal video recorders like Sky Plus, Ofcom’s been fooled in believing that the answer is to slap on some more ad minutes into every show. The geekier masses [...]
Links of the week: Media, marketing & brand in today’s world
In the past few days, I’ve read some genuinely interesting articles which I’ve been meaning to blog, but to avoid stale blog entries in my drafts, I’ll just share the links and let you read on. Fair use in the digital world according to Thomas Hawk Companies without conversation: Hasbro/Mattel on Scrabulous and Target on [...]
Do promotions, coupons and incentive programs have any value on mobile?
[Crossposted from the Taptu blog] Sitting in my parents’ living room in Canada, I’ve seen just how much unrequested mail they receive, flyers from supermarkets and furniture shops to clothing and hardware stores. Each one is filled with “50% off” claims and coupons. It’s a quaint tradition that is now being shoehorned into new technologies [...]
Asda makes cooking fish easier
Over the past few years, I’ve written quite a few posts about my amazement at many people’s fear of cooking unknown foods, resulting in Britain households cooking on average 4 meals each. But while watching Hell’s Kitchen (the Marco Pierre White version, not the Gordon Ramsay one), which is a worthless show by the way, [...]
Ask.com Information Revolution campaign
Since Ask.com’s good old Jeeves was fired a few months ago, it’s been clear that something was brewing behind closed doors and that a great relaunch was bound to happen soon. It’s now happened. A viral, out-of-the-box, really groundbreaking campaign about an information revolution. At least, that’s how it sounded back in the boardroom where [...]
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