that canadian girl

Recently, I seem to have had this conversation time and time again with businesses, individuals and consultants who are beginning to take Facebook seriously as a place to peddle their wares, so I thought I’d immortalise it here for future reference. Facebook started as a way to network students of a single college together, with [...]

As I’ve mentioned before here and there, one of the most successful Pepsmedia activities these days is training courses. It also happens to be something I truly love doing. The next “Blogs & Social Media in Business” introductory workshop day is next week, on Thursday 19th November, at Wallacespace St Pancras in London and due [...]

Members of your community do a lot. You rely on them to make the community a success. You can influence the direction of your community, you can influence its content and you even have an influence over the type of members you want in the community. However, when it comes down to whether your community [...]

This morning, I came across the excellent “10 Harsh Truths about Corporate Blogging”, published by Paul Boag on Smashing Magazine. I was nodding emphatically at each point, until I hit the 5th one, which jarred me in the back like a bad pothole in the road when you’re daydreaming on the drive to work. Funnily [...]

Over the past 10 days, Morgan Stanley, an established global financial services provider with offices across the world, saw a 15 year old teen create a lot of noise while interning at the firm’s London office. Matthew Robson was tasked with the project of writing a report on how teenagers consume media, the kind of [...]

In the past year, I’ve been providing in-house training for companies who are approaching blogging and social media with excitement, but need some guidance to ensure they do things right. I’m now opening up the “Intro to Blogs & Social Media in Business” training course to the public, with a few dates in September and [...]

A few days ago, I wrote about the Torchwood 5-day mini series which ended on Friday. During that same evening, it’s with great amusement that I also discovered that James Moran, writer for Severance, and episodes of Doctor Who, Torchwood, Primeval, Spooks, and Crusoe, was on Twitter. In many ways, I enjoy seeing these backstage [...]

With many years of moonlighting and now nearly a year under my belt working full time for Pepsmedia, we felt lately that it was time to refresh our site to reflect the shift in what we’ve been doing for our clients. Much of my time this year has been focused on strategic planning for blog [...]

This year’s must-have accessory for any business or marketing team seems to be a community manager. Over the past two weeks, I’ve had nearly a dozen emails – either direct or via LinkedIn – from companies who were calling upon my network to find Social Networks Managers, Community Relations Executives, etc. [If you're of the [...]

In April, That Canadian Girl celebrated 5 years of bloggy goodness and, yet again, I nearly missed its birthday. Oops! In reality I’ve been blogging for nearly 10 years – a friend kindly hosted my first diary-style site back in 1999 or 2000. The Wayback Machine can see a site on thatcanadiangirl.co.uk from 2002, which [...]