Archive | Marketing & Advertising RSS feed for this section

Topman shows bad judgement in t-shirt design

These were so awful that I had to save them for posterity. I’m not easily offended, I’m not a feminist in the least bit but I was truly bothered by these two t-shirt designs. Who in their right mind designed these and thought they’d be funny? The first seems to justify violent abuse and the [...]

2 Comments Read more »

Get a free advice session on marketing & promoting your business

In the spirit of Christmas generosity, I’m giving away a half-day of consultancy to a local startup or entrepreneur who needs help marketing and promoting themselves. Cambridge and East Anglia are full of clever people doing amazing things, with many solo flyers or startups creating great products. In some cases, you might just need a [...]

2 Comments Read more »

How to Market Your Own Application: An Alfred App Case Study

Those who have followed the Alfred development in the past year will know that we’ve discovered a lot through building our own community around it (possibly the most awesome community out there!) Last month, I gave a talk at Cambridge Geek Nights, sharing some tips, tricks and discoveries we’ve made while developing and marketing Alfred. [...]

1 Comment Read more »

Why You Should Avoid Mass-Emailing Using the “To” Field

This may seem like an obvious blog post to most readers. If that’s the case, just move along, nothing to see here. However, if you’re wondering why people have been giving you snappy responses and a stern look when you include them on mass emails where all recipients are in the “To:” field, please take [...]

4 Comments Read more »

Making the Most of User Feedback

This is the third and final part in a mini series of posts on using a community forum to exchange ideas with your users. Part I: Why and when should I start my own community forum? Part II: Setting up your forum: Top tips for using Get Satisfaction Part III: Making the most of user [...]

1 Comment Read more »

Setting Up Your Forum: Top Tips for Using Get Satisfaction

Recently, I started a short series of blog post on using a community forum to exchange with your users. In this second part, we’ll look at why we chose a particular platform and how we’ve used it since launch. Part I: Why and when should I start my own community forum? Part II: Setting up [...]

3 Comments Read more »

Why I’m in love with IKEA’s “Cat herding” campaign

In case the news hasn’t made it to your corner of the office yet, here’s a YouTube video perfect for a Friday. IKEA’s campaign involved releasing 100 cats into a London IKEA store and letting them roam free. Whoddathunk hanging halogen light fittings made such great cat runs… Aside from the fact that I’m a [...]

3 Comments Read more »

Why and When Should I Start a Community Forum?

A week ago, we launched a community forum for Alfred and I couldn’t be happier to have done so. This series of post covers why we chose to start a forum, as well as some tips for setting up and running your own successful community forum. Part I: Why and when should I start my [...]

0 Comments Read more »

BarCamb 3: Bringing Cambridge together with geekery

On Monday morning, my arms, legs and brain felt like jelly. There was a sleeping bag and some schwag strewn across the living room. And I couldn’t stop smiling. Must’ve been the morning after a BarCamp! For those who don’t know, the past few months have been spent organising BarCamb with a few other volunteers. The [...]

3 Comments Read more »

SXSWi: Connecting Community Managers

Do you work as community manager? Fancy meeting a few others who work on the front line representing their company? After meeting a few other company bloggers, customer care people and other community folks at South by SouthWest this week, we thought we’d arrange a little informal gathering before the week ends. It’ll give community [...]

0 Comments Read more »