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Why I’m in love with IKEA’s “Cat herding” campaign

In case the news hasn’t made it to your corner of the office yet, here’s a YouTube video perfect for a Friday. IKEA’s campaign involved releasing 100 cats into a London IKEA store and letting them roam free. Whoddathunk hanging halogen light fittings made such great cat runs… Aside from the fact that I’m a [...]

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SXSWi: Connecting Community Managers

Do you work as community manager? Fancy meeting a few others who work on the front line representing their company? After meeting a few other company bloggers, customer care people and other community folks at South by SouthWest this week, we thought we’d arrange a little informal gathering before the week ends. It’ll give community [...]

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URL Shorteners: When and how to use them

In recent years, URL shortening and URL redirection services have started popping up everywhere like mushrooms after the rain. Their main purpose is to shorten the typically long web addresses to make sharing by email or Twitter easier. Considering the URLs generated by sites like Google Maps can often be over 200 characters in length, [...]

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LG 23″ Monitor: Announcing the winner!

Last week, I ran a competition, inviting readers to leave comments and share their best home office or lifehack tip in order to win an LG 23″ monitor. As it turns out, my readers are just as awesomely geeky as I am. Once the competition ended, I used the Random Number Generator to choose a [...]

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Corporate Blogging: Why you SHOULD publish press releases on your blog

This morning, I came across the excellent “10 Harsh Truths about Corporate Blogging”, published by Paul Boag on Smashing Magazine. I was nodding emphatically at each point, until I hit the 5th one, which jarred me in the back like a bad pothole in the road when you’re daydreaming on the drive to work. Funnily [...]

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Morgan Stanley intern: Why this teen’s research paper really matters

Over the past 10 days, Morgan Stanley, an established global financial services provider with offices across the world, saw a 15 year old teen create a lot of noise while interning at the firm’s London office. Matthew Robson was tasked with the project of writing a report on how teenagers consume media, the kind of [...]

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Pepsmedia News: Training Courses on “Blogs & Social Media in Business” in September & October

In the past year, I’ve been providing in-house training for companies who are approaching blogging and social media with excitement, but need some guidance to ensure they do things right. I’m now opening up the “Intro to Blogs & Social Media in Business” training course to the public, with a few dates in September and [...]

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Torchwood Writer Gets Online Abuse: Where social media stops being fun

A few days ago, I wrote about the Torchwood 5-day mini series which ended on Friday. During that same evening, it’s with great amusement that I also discovered that James Moran, writer for Severance, and episodes of Doctor Who, Torchwood, Primeval, Spooks, and Crusoe, was on Twitter. In many ways, I enjoy seeing these backstage [...]

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The Guardian Crowdsources the MPs Expense Investigation: Giving Idle Hands Direction

I’m fascinated by today’s effort by The Guardian to crowdsource investigation of the MPs expenses. My interest isn’t in the topic investigated, really. While I agree that MPs need to be brought down from that Lala land where they can expense duck houses for our hard earned tax money to pay, I do feel that [...]

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Spring brings change to Pepsmedia.com

With many years of moonlighting and now nearly a year under my belt working full time for Pepsmedia, we felt lately that it was time to refresh our site to reflect the shift in what we’ve been doing for our clients. Much of my time this year has been focused on strategic planning for blog [...]

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