Comments on: SXSWi 2008: “A/B Testing: Design Friend or Foe?” panel notes http://www.thatcanadiangirl.co.uk/blog/2008/03/17/sxswi-2008-ab-testing-design-friend-or-foe-panel-notes/ what you lookin' at, sunshine? Fri, 25 Jul 2008 03:41:29 +0000 http://wordpress.org/?v=2.5 By: John Philip Green http://www.thatcanadiangirl.co.uk/blog/2008/03/17/sxswi-2008-ab-testing-design-friend-or-foe-panel-notes/#comment-77850 John Philip Green Wed, 26 Mar 2008 17:08:58 +0000 http://www.thatcanadiangirl.co.uk/blog/2008/03/17/sxswi-2008-ab-testing-design-friend-or-foe-panel-notes/#comment-77850 Very cool. Wish I'd seen the panel. I've learned a lot of wacky things from A/B testing... like what works better, "Continue", "Next", "Submit", "Go"? Believe it or not, one of these choices VASTLY outperformed the others on exactly the same form. We did the test with sample sizes that left little doubt. I'm pretty sold on A/B testing based on that and other learnings. Very cool. Wish I’d seen the panel.

I’ve learned a lot of wacky things from A/B testing… like what works better, “Continue”, “Next”, “Submit”, “Go”?

Believe it or not, one of these choices VASTLY outperformed the others on exactly the same form. We did the test with sample sizes that left little doubt.

I’m pretty sold on A/B testing based on that and other learnings.

]]>