Comments on: Do promotions, coupons and incentive programs have any value on mobile?

By: Layla

Layla — Fri, 07 Mar 2008 15:39:02 +0000

I really like the idea of saving money off of things I purchase frequently, but I’m not so sure I like the junk mail that comes with it.

By: Taptology - Taptu Mobile Search Engine

Taptology - Taptu Mobile Search Engine — Thu, 31 Jan 2008 17:05:43 +0000

Do promotions, coupons and incentive programs have any value on mobile?…

If you’re new to the Taptu blog, you may want to subscribe to our RSS feed or by email through the box in the sidebar. Thanks for visiting!Sitting in my parents’ living room in Canada, I’ve seen just how much unrequested mail they receive…

By: Terence Eden

Terence Eden — Thu, 20 Dec 2007 16:38:08 +0000

I’ve just been bluespammed! - http://shkspr.mobi/blog/2007/12/bluetooth-spam-from-coca-cola.html

I think, if done well, it can be a good think. If the beer mats in your bar told you that you could receive a free drink if you accepted a ‘toothed message from, say, Koppaber.

By: Moosie

Moosie — Thu, 20 Dec 2007 15:10:41 +0000

I’m another Canadian living in the UK, married to a Brit, and who coincidentally also did a degree in Communications (from Simon Fraser University in BC) but who is significantly older than you (50!). I worked in telecoms/writing about the telecoms market for the first 15 of my so far 23 years in the UK - and even before bluetooth (maybe around 1994-5?) mobile operators talked about deals whereby retailers like Sainsburys could send you a text if your cell wandered within range of one of their stores - letting you know about special deals ‘just for you’ eg personalised (because you would also have registered your mobile number with them - along with your loyalty card etc).
When this was raised at a mobile comms conference, my comment to the guy from Vodafone was “If Sainsburys wants to interrupt what I’m doing to make me stop in the street and read a text about 2p off tuna steaks, they THEY are more than welcome to give me (and pay for) a mobile phone that does precisely that.” He didn’t have a response to that. OK - so yes, I’ve bought tuna steaks from Sainsburys before, but apart from subsidising my use of a mobile phone, I’m not sure there is any incentive enough to interrupt my life (unless we’re talking mega-buck incentives). Anyway, am glad I discovered your blog! I envy you your tech knowledge!

By: Mike Rowehl

Mike Rowehl — Mon, 17 Dec 2007 20:06:23 +0000

Ooh, Orange Wednesdays. Good example! And I agree about the QR codes (outside of Japan at least), just not a viable way to reach a large audience yet.