Comments on: Email marketing software: The good, the bad and the downright ugly http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/ ...no Mr Bond, i expect you to EAT PIE Sat, 22 Nov 2008 05:48:05 +0000 http://wordpress.org/?v=2.6.3 By: John Stewart http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1520 John Stewart Sat, 17 May 2008 09:53:07 +0000 http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1520 About deliverability: p1: chance of addressing the right person p2: chance of bringing the appropriate message p3: chance of sending at the right moment Thus the total chance = p1 times p2 times p3 Something like: 0.3 x 0.1 x 0.05 = 0.0015 or 667 emails for one click on your website. Hence the need for massive amounts of emails. On the other hand, people do find your website by natural search. This requires content and links. Content you can write, obtaining links depends from others. In case of B2B, a website visitor identification solution, which reveals company names of your website visitors is a completely different approach. About deliverability:
p1: chance of addressing the right person
p2: chance of bringing the appropriate message
p3: chance of sending at the right moment

Thus the total chance = p1 times p2 times p3

Something like: 0.3 x 0.1 x 0.05 = 0.0015 or 667 emails for one click on your website.
Hence the need for massive amounts of emails.

On the other hand, people do find your website by natural search. This requires content and links. Content you can write, obtaining links depends from others.

In case of B2B, a website visitor identification solution, which reveals company names of your website visitors is a completely different approach.

]]> By: Mark http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1519 Mark Tue, 12 Feb 2008 14:36:03 +0000 http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1519 Hi there! Canadian Girl. I was just wondering if you heard of SendStudio and if you've had any experience with it? Hi there! Canadian Girl. I was just wondering if you heard of SendStudio and if you’ve had any experience with it?

]]> By: Nikki http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1518 Nikki Thu, 23 Aug 2007 21:51:33 +0000 http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1518 Hi Vero, thank you for your info. That was very helpful. Can I have some of your homemade chili??? :-D Hi Vero, thank you for your info. That was very helpful. Can I have some of your homemade chili??? :-D

]]> By: Dan http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1514 Dan Fri, 10 Aug 2007 17:39:52 +0000 http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1514 Campaign Monitor is a dream come true! Campaign Monitor is a dream come true!

]]> By: pa http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1512 pa Fri, 10 Aug 2007 01:43:11 +0000 http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1512 allo....J,ai lu en diagonal...tu connais bien ton monde techno... Le Citizen salut le succès de Cactus.ca avec Martineau..Est-ce que tu connais?? allo….J,ai lu en diagonal…tu connais bien ton monde techno…
Le Citizen salut le succès de Cactus.ca avec Martineau..Est-ce que tu connais??

]]> By: Vero http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1517 Vero Thu, 09 Aug 2007 13:09:27 +0000 http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1517 Tom - I'm afraid the few businesses I know who have used GroupMail have found the experience dire, mostly due to the fact that it uses the in-house SMTP server, resulting in rubbish deliverability. My hat goes off to you for being in tune with blogs and having spotted this discussion, but unfortunately, I'm still not sold on desktop apps like GroupMail. Sue - Good luck in making that choice and I hope you have a better experience than we did with Epsilon and Axciom. (As an aside, I have to say that Rob Demirtges at Axciom was always willing to go out of his way to help even if the rest of his organisation was a lot less keen. Even in the worst organisations, you still get gems like that!) Riki - Absolutely agree with you! Tom - I’m afraid the few businesses I know who have used GroupMail have found the experience dire, mostly due to the fact that it uses the in-house SMTP server, resulting in rubbish deliverability.

My hat goes off to you for being in tune with blogs and having spotted this discussion, but unfortunately, I’m still not sold on desktop apps like GroupMail.

Sue - Good luck in making that choice and I hope you have a better experience than we did with Epsilon and Axciom. (As an aside, I have to say that Rob Demirtges at Axciom was always willing to go out of his way to help even if the rest of his organisation was a lot less keen. Even in the worst organisations, you still get gems like that!)

Riki - Absolutely agree with you!

]]> By: riki http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1516 riki Thu, 09 Aug 2007 12:03:10 +0000 http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1516 Campaign Monitor sets a high standard, not just for Email Services but for Web Apps in general. Campaign Monitor sets a high standard, not just for Email Services but for Web Apps in general.

]]> By: Sue http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1515 Sue Thu, 09 Aug 2007 08:31:39 +0000 http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1515 Good info Vero. I'm speaking to online email providers at the moment. What surprises me is how our current provider, who think they are the market leader in their field, seem to have no concept of customer care/service. I'll let you know what I choose when I make the decision. Good info Vero. I’m speaking to online email providers at the moment. What surprises me is how our current provider, who think they are the market leader in their field, seem to have no concept of customer care/service. I’ll let you know what I choose when I make the decision.

]]> By: Tom O'Leary http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1513 Tom O'Leary Thu, 09 Aug 2007 00:26:02 +0000 http://www.thatcanadiangirl.co.uk/blog/2007/08/08/email-marketing-software-the-good-the-bad-and-the-downright-ugly/#comment-1513 Hi Canadian girl! I just moved from Ireland to Bellingham, Washington - just below Vancouver. Maybe we crossed paths over the Atlantic somewhere?! Our desktop email marketing app, GroupMail, was recently ranked at the top of a comparative review. Email Marketing Software Comparative Review (Blog) http://www.messagingtimes.com/blog/?p=1065 If you want to get your feet wet with a desktop approach, feel free to download GroupMail Free Edition at http://group-mail.com/asp/common/downloads.asp There is more and more competition in the ISP marketplace and while deliverability is becoming more difficult for everyone (including ESPs), it's getting easier to find ISPs that support larger list sizes. Key elements that impact delivery rates are the same whichever route you choose (list management, message content, HTML formatting, permission, etc.) It is certainly possible to be successful either way. All the best Tom Hi Canadian girl! I just moved from Ireland to Bellingham, Washington - just below Vancouver. Maybe we crossed paths over the Atlantic somewhere?!

Our desktop email marketing app, GroupMail, was recently ranked at the top of a comparative review.

Email Marketing Software Comparative Review (Blog)
http://www.messagingtimes.com/blog/?p=1065

If you want to get your feet wet with a desktop approach, feel free to download GroupMail Free Edition at http://group-mail.com/asp/common/downloads.asp

There is more and more competition in the ISP marketplace and while deliverability is becoming more difficult for everyone (including ESPs), it’s getting easier to find ISPs that support larger list sizes. Key elements that impact delivery rates are the same whichever route you choose (list management, message content, HTML formatting, permission, etc.)

It is certainly possible to be successful either way.

All the best

Tom

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